It’s a bit unfair to call George my bean counter because he’s much more than that, so different to the accountants my mates seem to complain so much about. He’s always on about “planning”, “strategy”, and “adding value” and at first I though he must have got me mixed up with Bill Gates or Richard Branson but he soon convinced me that all that stuff is just as important to a small business as it is to a large business. He made me do a business plan – no not one to file away and ignore – but a flexible format that I regularly review. I have to do it because he asks me questions a bit like a teacher – appropriate really because another thing he’s always preaching is that in business we never stop learning. The question I asked him is “how can I make more profit” – and he said “why not increase your prices?” Typical – he still thinks I’m Bill Gates. I’ve got competitors so if I put my prices up I would lose customers. But then he said something a bit more radical – how many could I afford to lose if I’m getting a higher price? And if I’m getting a higher price – could I provide a better service eg more prompt delivery or an extended guarantee? In fact he made me think about why people buy from me and not my competitors. Is it about price or am I just better than them – supplying a better product or a better service.
So I did some sums. Last year I sold 400 Green Grass solar powered lawnmowers at £300. This year after GMC’s advice, I charged £375. They cost me £225 and I used to make £75 per unit, now I make £150 per unit but I only sold 300 units. It’s profit that’s important, last year I made 400 units at £75 = £30,000. This year I made 300 at £150 = £45,000. I worked out that an extended warranty would cost me £25 per unit, so I lost 300 x 25 = £7,500, meaning I increased by gross profit from £30,000 to £37,500 by charging more, and working less! Hey presto – that’s a sales strategy so eat your heart out Bill Gates. Having a bean counter as an accountant is fine, but I prefer to have someone who will help me plant the seeds.
Ivor